• I love a sunburnt country,
  • A land of sweeping plains,
  • Of ragged mountain ranges,
  • Of droughts and flooding rains.
  • I love her far horizons,
  • I love her jewel-sea,
  • Her beauty and her terror
  • The wide brown land for me!


Tim Wildman MW, Founder James Busby Travel

James Busby Travel is a unique, innovative and commercially focused initiative. We take wine trade professionals on the ultimate Australian road trip. A red carpet, access all areas, once in a lifetime, money can't buy sort of road trip. Oh, and we have a lot of fun.

Established by Tim Wildman MW in 2010 in response to the need to refresh the image of Australian wine, it's the only independent wine tour designed and funded directly by the Australian wine community and the only one with a Master of Wine as a Tour Guide. The founding concept back in 2010 was to change attitudes to Australian wine one bottle at a time and this is still our mission today. We take an uncompromising view towards quality and selection both of the guests invited and the quality and curation of wineries and events in the itinerary. And did we mention the bit about fun?

Where do Canadians keep their passports?

What has 2 thumbs and loves pinot?


Alumni Members
Regions Visited
Wines Tasted
Miles Driven

Been there, done it, got the t-shirt

Al Drinkle

The James Busby tour is the most organised, comprehensive and educational immersion trip that any of us have ever been on. The experience has given us the knowledge, insight and the capacity to sell Australia wine to an unforeseen level. 

Emma Ziemann

An amazing experience in so many levels, James Busby Travel opens so many doors that normally would be closed and at the same time shows you doors you didn’t even know existed. It is a chance to step into the cave of wonders of Australian wine. 

Delphin Duan

James Busby Travel not only carried us across two states visiting 49 wineries but also showed us insights, initiatives and authenticity of iconic and artisan winemakers.  The trip ends but Australian wine memories will last forever. 

Matty Leslie

It’s impossible to fathom a more comprehensive, in-depth and intensive trip than the Busby Australia tour. Tim does an amazing job of blending wine, culture and food by bringing together the best and brightest in the industry. This has been an amazing 14 days, I want to turn the bus around and do it all again!

Julie Chéné Nyheim MW

An amazing insight into the Australian wine industry’s diversity and personality. The Busby trip is by far the best trade wine trip one could hope for. I feel lucky to have been invited and walk away with a desire to spread the word on Australia to all wine lovers.

Leah Kirkland

The tour exceeded expectations on all levels. Across the two states of Victoria and South Australia we have been shown such diversity. There has been a perfect balance between historic estates and new wave winemaking. A huge thanks to all out hosts for their amazing hospitality and welcoming us into their cellar doors and homes. 

Oliver Zhou

By far the best wine trip I have ever been on! The people on the trip, the great Aussie producers we met and the in-depth insight. I doubt I will ever see this much information from a single trip. The one thing that really excites me is seeing the progression Australia is moving towards.

Constantin Alexander

This trip has changed my entire spectrum and opened up my eyes to the exciting things that the regions have to offer. Amazing people, amazing wines, amazing memories.

Fredrik Lindfors

The Busby trip has been a fantastic experience. This is the first opportunity I’ve had visiting Australia  and my conception of Australian wines have really changed. I’ll spread the word of what’s going on down under.


Adrian Zhang
It’s a trip, but what is left in the memory is more than a mere trip. Meeting flagship wineries, talking with artisan producers, travelling south as far as Tasmania, as far west as Great Southern, make the journey fulfilling, and showcase the diversity of styles, the breadth of varieties and terroirs. The trip stops, but memory does not….Awesome! 
Richard Harvey
News flash! Hardcore Euro-wine fanatic becomes an impassioned and enthusiastic advocate of contemporary Australian wine!!! Just like the sharks swimming off shore, Australian wine continues to move forward relentlessly, with amazing visits, tastings and encounters with some of Australia’s best winemakers. 
Brad Royale
Thank you…an incredible experience like no other…I thought last time was mind blowing…this was orgasmic in its reach…unreal. Great job. The absolute perfect plunge into the frothy furrows of the modern Australian wine market.  
Tim delivers an unmatchable experience that has, and will continue to, educate the world about the marvellous virtues of the Australian wine market. Bravo!
Melanie Mann
Representing Northern California it would be natural to “write off” Australia as something not really vital to a regional wine program in my stores. Years of friendship with Tim and faith in his palate prevented me from making that mistake entirely, but, I am so happy to have experienced for myself what is happening in Australia’s many diverse wine regions.  
Erik Segelbaum
There are wine tours and there are WINE TOURS! This is a strategic “deep dive” into the forces that are shaping Australian wine past, present and future, young, old, traditional and avant garde.  It is an experience beyond description. It turns out that I didn’t really understand anything I thought I knew about these regions. 
Chris Sherwood

In fifteen years in the wine business nothing else has come close – this is the pinnacle of wine tours for trade professionals. There cannot be any substitute for the level of access Tim can achieve with producers from all over Australia and there really is no practical way to cover so much ground in a production scene as dynamic and evolving as Australia. 

Sören Polonius

A pretty amazing journey. Sure I knew that things were moving and shaking in Australia, but what I experienced during these two weeks, far exceeded everything I expected. I have never felt so welcomed ever visiting wineries, everyone took you in, in a very honest and ”hands down” way. May it never change!

Claudia Masüger, Beijing

The James Busby Trip 2017 was an amazing experience. The diversity of wine regions and wine producers that we visited has given me a great and detailed insight into the Australian wine industry. 

Andrew Stewart, Calgary

From the first night in Melbourne before the tour started, to my last night I can honestly say that the myriad of high quality producers, insane views, and staggering history presented to us was impossible to not be impressed by, and certainly will rank as one of the most meaningful wine tours of my career. 

Dave Smith, Vancouver

These two weeks have completely reinvigorated my view of the Australian wine industry. The innovation, the diversity, the history, the approach to food and wine, the freshness all speak to an industry re-defining itself and its deserved place among the great wine nations of the world.

Ben Cheung, Hong Kong

Before the trip I thought I already have a good understanding of Australian wines. After spending 14 days in the vineyards and speaking to the producers, I was completely freaked out because I know so little and the producers work so hard to keep thinking everyday how to make better wines!

Laure Patry, London

A journey to a country we think is so far away….What an amazing trip, a great learning curve and an eye opening for me on the dynamic, passion and energy of the wine producers we met. From seeing some of the oldest vines in the world to meeting the new wave of producers.

Young Shi, Shanghai

“I saw the legacy, the evolvement, the ambition, the passion and dedication. Their wines have impressed my palate, but the producers themselves have won my heart!”

Mary Thompson, California

“This experience has motivated me to take on an ambassador role for the amazing things that Australia has to offer.”

David Vareille, UK

“What a eyes opening! I’m not leaving with beautiful pictures, but with ideas, contacts, and will be one of the ambassadors of modern Australian wine.” 

Brett Woonton, UK

Great trip! From the way-down-to-earthy guys to the more established operators. Without doubt the best wine trip I’ve ever been on.”

Christina Holzer, UK

“Changed my mind about a country’s wines. Whole experience was tons of learning and fun! Felt unique, tailored and very special trip, I’m now an ambassador for Oz wine.”

Thomas Ilkjaer, Denmark

“Extremely well organized and diverse tripe with highlights upon highlights upon highlights… An amazing introduction to the contemporary wine scene in Australia with almost unbelievable enthusiastic and knowledgeable guiding.”

Jesse Willis, Canada

“By far the best wine trip I have ever been on. Perfect balance and diversity of wine, producers and regions. My only regret is that I can’t do this trip every year.” 

Jesse Rodriguez, California

“By far the most in depth wine tour for professionals trying to understand what’s really going on in Australia.” 

Maya Samuelsson, Sweden

“The network you get during the trip, both from your bus-buddies and from the wineries, are outstanding. Simply said, the best wine trip in my life!”

Andreas Larsson, Sweden

“A memorable eye opener to the vast potential of the new Australia with a good dash of the best of the classics, all elegantly intertwined with a dose of Aussie culture”

Sarah Heller MW, Hong Kong

“The most instructive, eye-opening and enjoyable wine journey I’ve ever taken. Enough variety to keep a very worldly group engaged for a marathon 14 days.

Harley Carberry, Las Vegas

“This experience opened my eyes to some of the hidden gems in Australian wine. Exploring the well known and the relatively unknown aspects of Australian wine”

Gabriel Stone, UK

“The Busby trip showed an even more exciting scene than I’d imagined.”

Richard Hemming MW, UK

“Unforgettable – for all the right reasons. The Busby trip still defines how I think about Australian wine.”

Ian Dai, Shanghai

“Great overview of traditional Australia alongside the contemporary movements. James Busby Travel tells us how good Australian wines are and how good they will be in the future”

Pick of the pics