James Busby Travel is a unique, innovative and commercially focused initiative. We take wine trade professionals on the ultimate Australian road trip. A red carpet, access all areas, once in a lifetime, money can't buy sort of road trip. Oh, and we have a lot of fun.
Established by Tim Wildman MW in 2010 in response to the need to refresh the image of Australian wine, it's the only independent wine tour designed and funded directly by the Australian wine community and the only one with a Master of Wine as a Tour Guide. The founding concept back in 2010 was to change attitudes to Australian wine one bottle at a time and this is still our mission today. We take an uncompromising view towards quality and selection both of the guests invited and the quality and curation of wineries and events in the itinerary. And did we mention the bit about fun?
The James Busby tour is the most organised, comprehensive and educational immersion trip that any of us have ever been on. The experience has given us the knowledge, insight and the capacity to sell Australia wine to an unforeseen level.
An amazing experience in so many levels, James Busby Travel opens so many doors that normally would be closed and at the same time shows you doors you didn’t even know existed. It is a chance to step into the cave of wonders of Australian wine.
James Busby Travel not only carried us across two states visiting 49 wineries but also showed us insights, initiatives and authenticity of iconic and artisan winemakers. The trip ends but Australian wine memories will last forever.
It’s impossible to fathom a more comprehensive, in-depth and intensive trip than the Busby Australia tour. Tim does an amazing job of blending wine, culture and food by bringing together the best and brightest in the industry. This has been an amazing 14 days, I want to turn the bus around and do it all again!
An amazing insight into the Australian wine industry’s diversity and personality. The Busby trip is by far the best trade wine trip one could hope for. I feel lucky to have been invited and walk away with a desire to spread the word on Australia to all wine lovers.
The tour exceeded expectations on all levels. Across the two states of Victoria and South Australia we have been shown such diversity. There has been a perfect balance between historic estates and new wave winemaking. A huge thanks to all out hosts for their amazing hospitality and welcoming us into their cellar doors and homes.
By far the best wine trip I have ever been on! The people on the trip, the great Aussie producers we met and the in-depth insight. I doubt I will ever see this much information from a single trip. The one thing that really excites me is seeing the progression Australia is moving towards.
This trip has changed my entire spectrum and opened up my eyes to the exciting things that the regions have to offer. Amazing people, amazing wines, amazing memories.
The Busby trip has been a fantastic experience. This is the first opportunity I’ve had visiting Australia and my conception of Australian wines have really changed. I’ll spread the word of what’s going on down under.
In fifteen years in the wine business nothing else has come close – this is the pinnacle of wine tours for trade professionals. There cannot be any substitute for the level of access Tim can achieve with producers from all over Australia and there really is no practical way to cover so much ground in a production scene as dynamic and evolving as Australia.
A pretty amazing journey. Sure I knew that things were moving and shaking in Australia, but what I experienced during these two weeks, far exceeded everything I expected. I have never felt so welcomed ever visiting wineries, everyone took you in, in a very honest and ”hands down” way. May it never change!
The James Busby Trip 2017 was an amazing experience. The diversity of wine regions and wine producers that we visited has given me a great and detailed insight into the Australian wine industry.
From the first night in Melbourne before the tour started, to my last night I can honestly say that the myriad of high quality producers, insane views, and staggering history presented to us was impossible to not be impressed by, and certainly will rank as one of the most meaningful wine tours of my career.
These two weeks have completely reinvigorated my view of the Australian wine industry. The innovation, the diversity, the history, the approach to food and wine, the freshness all speak to an industry re-defining itself and its deserved place among the great wine nations of the world.
Before the trip I thought I already have a good understanding of Australian wines. After spending 14 days in the vineyards and speaking to the producers, I was completely freaked out because I know so little and the producers work so hard to keep thinking everyday how to make better wines!
A journey to a country we think is so far away….What an amazing trip, a great learning curve and an eye opening for me on the dynamic, passion and energy of the wine producers we met. From seeing some of the oldest vines in the world to meeting the new wave of producers.
“I saw the legacy, the evolvement, the ambition, the passion and dedication. Their wines have impressed my palate, but the producers themselves have won my heart!”
“This experience has motivated me to take on an ambassador role for the amazing things that Australia has to offer.”
“What a eyes opening! I’m not leaving with beautiful pictures, but with ideas, contacts, and will be one of the ambassadors of modern Australian wine.”
Great trip! From the way-down-to-earthy guys to the more established operators. Without doubt the best wine trip I’ve ever been on.”
“Changed my mind about a country’s wines. Whole experience was tons of learning and fun! Felt unique, tailored and very special trip, I’m now an ambassador for Oz wine.”
“Extremely well organized and diverse tripe with highlights upon highlights upon highlights… An amazing introduction to the contemporary wine scene in Australia with almost unbelievable enthusiastic and knowledgeable guiding.”
“By far the best wine trip I have ever been on. Perfect balance and diversity of wine, producers and regions. My only regret is that I can’t do this trip every year.”
“By far the most in depth wine tour for professionals trying to understand what’s really going on in Australia.”
“The network you get during the trip, both from your bus-buddies and from the wineries, are outstanding. Simply said, the best wine trip in my life!”
“A memorable eye opener to the vast potential of the new Australia with a good dash of the best of the classics, all elegantly intertwined with a dose of Aussie culture”
“The most instructive, eye-opening and enjoyable wine journey I’ve ever taken. Enough variety to keep a very worldly group engaged for a marathon 14 days.“
“This experience opened my eyes to some of the hidden gems in Australian wine. Exploring the well known and the relatively unknown aspects of Australian wine”
“The Busby trip showed an even more exciting scene than I’d imagined.”
“Unforgettable – for all the right reasons. The Busby trip still defines how I think about Australian wine.”
“Great overview of traditional Australia alongside the contemporary movements. James Busby Travel tells us how good Australian wines are and how good they will be in the future”