James Busby Travel is a unique, innovative and commercially focused initiative. We take wine trade professionals on the ultimate Australian road trip. A red carpet, access all areas, once in a lifetime, money can't buy sort of road trip. Oh, and we have a lot of fun.

Established by Tim Wildman MW in 2010 in response to the need to refresh the image of Australian wine, it's the only independent wine tour designed and funded directly by the Australian wine community and the only one with a Master of Wine as a Tour Guide. The founding concept back in 2010 was to change attitudes to Australian wine and this is still the guiding principal. We take an uncompromising view towards quality and selection both of the guests invited and the quality and curation of wineries and events in the itinerary. And did we mention the bit about fun?

2010

The inaugural Busby group were mainly from the UK, augmented by travellers from Holland and California. We covered two states, fifteen regions, rewrote the rule book and broke new ground everywhere we went. Our tour blogger won her place on the trip via a twitter competition (those were the days!). Jancis the sulphur crested cockatoo became our first tour mascot, and started the tradition of mascot photo bombing at wineries ...naughty Jancis!

The last two weeks have been a revelation. I’ve had to completely reappraise my view of wine in Australia - Sir Donald Edwards, UK

2011

It started off with us gate crashing Bill Granger's cafe in Sydney, then an impromptu party in a mirrored motel room in the Yarra Valley, followed by breakfast schnapps on The Bloody Hill, via a spontaneous group "plank" in McLaren Vale and ended with the dance floor being set on fire at The Settlers Tavern in Margaret River.
Yes Class of 2011, you know who you are.

Great exposure to the best people and top wines - felt VIP! - Lord Richard Hemming, UK

2012

With five MWs (count 'em), one MS and The Godfather from Calgary you could say that by 2012 James Busby Travel had come of age. James Halliday missed his Sunday lunch whilst talking chardonnay, we had robust debates with winemakers from Gippsland to the Adelaide Hills to the Barossa Valley and most places in-between. From an air guitar competition in Rutherglen, through punting and squid fishing in McLaren Vale to kegel bowling in the Barossa, the Class of 2012 kept it Vegas Style baby!

I've been on many trade trips but this has been one of the most inspiring and enlightening. My perspective on the diverse wine culture of Australia have been forever changed - Prof Terry Threlfall, Canada

2013

Unsurprisingly 2013 was the year when if something could go wrong it did, from diary mix ups and rained off wildlife in the Adelaide Hills to missing beds and cancelled balloon flights in the Riverland. But it was also the year we laughed the most, so go figure. The Canadian contingent rocked our world with suitably rockstar room parties most nights, and we kidnapped a child's stuffed toy wombat, named him Mr Johnson, and made him our new tour mascot.

Easily one of the most comprehensive trade missions I’ve had the privilege of attending. Attention to detail, in depth masterclasses, far and wide coverage of primary regions in Australia - all added to the unique educational experience - Colonel Chris Funnell, Canada

2014 April

In 2014 we were big in Japan - and Shanghai, Beijing and Hong Kong, with almost half the group hailing from Asia. We celebrated the 5th Busby trip with some memorable experiences, including tasting birth year fortified wines at Seppeltsfield and hanging out on the deck at Ochota Barrels a year before The Rolling Stones did. Billy Badger took over mascot duties from Mr Johnson and was formally introduced to Leon Bignell, South Australia's Minister for Tourism. (Ben!)

One of the best wine tours I've ever attended - great people, delicious wines and excellent organisation. I wish I could nominate myself for next years trip!" - Lady Rebecca Leung, Hong Kong

2014 October

How could we go wrong starting with a cruise on Sydney Harbour, stunning weather and Semillon sundowners with fish and chips. 2014 was the year of the Scandinavians, who kept us informed, laughing and resulted in the most professional photos ever taken (just don't mention curry and Pinotage). It was also the year we had to stop using the Busby tagline "Never lost one yet". (Brad?)

A memorable eye opener to the vast potential of the new Australia with a good dash of the best of the classics, all intertwined with a dose of Aussie culture -
Baron Von Andreas Larsson, Sweden

2015

In its sixth year James Busby Travel reinvented itself...by going back to the future! In a repeat of the original itinerary from 2010 we spent two weeks in Victoria and South Australia, driving via Coonawarra. Food took centre stage in 2015 with local produce featuring in a smörgåsbord of Bush BBQs, banquets and feasts. We saw more action & adventure than ever before, from quad bikes and horses, to church pews on tractor trailers plus the legendary squid fishing. 2015 was also the year that Mr Johnson finally broke bad...

By far the most in depth wine tour for professionals trying to understand what’s really going on in Australia - Captain Jesse Rodriguez, California